Strategies for Activating the Gwangyang Region as a Logistics City

Kim, Myoung-Gyu; Kim, Hyun-Duk; Park, Doo-Jin

Journal of Navigation and Port Research 2013;37(6):727-732.
Published online December 31, 2013.

광양지역의 물류도시 발전 전략의 우선순위에 관한 연구

김명규, 김현덕, 박두진

Strategies for Activating the Gwangyang Region as a Logistics City

Myoung-Gyu Kim, Hyun-Duk Kim, Doo-Jin Park

Abstract

This primary purpose of this study is to suggest strategies for developing the Gwangyagn region as a logistics city. In order to achieve such purpose, the following methodology is used. First, the literature survey on papers, related-organization's homepage, reports and journals related to Gwangyang Bay and Gwangyang port. Second, an pilot survey and field survey for suggesting SWOT analysis are carried out. Finally, questionnaire survey using a AHP analysis technique is distributed and analyzed. The strategies for developing as a logistics city are suggested as followings. First, ST strategy such as the development of the international hinterland logistics center related to the port logistics function is considered as the most important factor and followed by ST strategy, WT strategy and WO strategy. Second, creation of the revenue-creating logistics business model is to be considered as the most important factor and followed by development of the international hinterland logistics center related to the port logistics function, operation of the logistics center, creating high value-added of free trade area etc. For further research, more concrete and empirical study have to be carried out.

Key Words: SWOT분석;AHP 분석 Gwangyang region;SWOT analysis;AHP technique;logistics city