An Empirical Analysis of Successful Alliance Management in Liner Shipping

Ryoo, Dong-Keun; Jang, Yeang-Jun; Jo, Sam-Hyun

Journal of Navigation and Port Research 2002;26(4):391-398.
Published online October 31, 2002.

An Empirical Analysis of Successful Alliance Management in Liner Shipping

Dong-Keun Ryoo, Yeang-Jun Jang, Sam-Hyun Jo

Abstract

The question of how to make strategic alliances work successfully is becoming increasingly important as more and more firms regard cooperative relationships as a means of improving their competitive position. The objectives of this research are to determine whether certain liner shipping alliance forms are more successful than others, whether the relative importance of reasons for successful liner shipping alliance varies with the different reasons, and whether the relative importance of reasons for alliance success varies with the form of liner shipping alliances. The research findings have shown that the majority of liner shipping alliance forms, utilised by respondents in this survey, experienced a relatively high level of success. However, success was shown to be dependent upon a variety of factors and the reasons for successful alliance varied with the form of alliances.

Key Words: Liner shipping;Liner shipping alliance;Alliance management;Cooperation;Alliance success