| 부산항만공사 설립 전과 후의 고객만족 연구 |
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김동열, 곽봉환, 여기태 |
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| The Differences of Customer Satisfaction before and after Establishment of Busan Port Authority |
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Dong-Yol, Kim, Bong-Whan, Kwak, Gi-Tae, Yeo |
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| Abstract |
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The aim of this study is to identify the difference of the customer satisfaction before and after establishment of Busan Port Authority with focus on container terminals in Busan Port. As a result, the customer satisfaction varies according to customer types, and it has been changed followed by container port environment. Therefore suitable strategies have to establish, i.e. berth number for large shipping company, connectivity for feeder company, and activity of customer attraction for terminal operating company. |
| Key Words:
Customer satisfaction;Customer needs;Port authority;Container terminal;Terminal operation;Shipping company |
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