The Motivation of the Strategic Alliance between Ports Using AHP

Kim, So-Jung; Lee, Kook-Dong; Cho, Gun-Il; Ryoo, Dong-Keun

Journal of Navigation and Port Research 2009;33(7):483-490.
Published online September 30, 2009.

The Motivation of the Strategic Alliance between Ports Using AHP

So-Jung Kim, Kook-Dong Lee, Gun-Il Cho, Dong-Keun Ryoo

Abstract

In recent years, shipping and ports industries are faced with enormous changes like globalization, market liberalization and borderless businesses. To cope with this competitive environment, a certain form of cooperation among ports is necessary to provide high quality of services and lower costs to establish their market power against shipping companies. The purpose of thís study ís to identify the motivation of the strategic alliances between ports and demonstrate the level of importance using Analytic Hierarchy Process( AHP) Among four motívatíons of the strategic alliances which are strategic motivation, economic motivation， operational motíαtín and marketing motivation, economic motívatíon ís the most important factor for ports alliances than other factors πlí ís because economic motivation among strategic alliances allow ports in the same，71e market to rationalize supply and demand, thus avoiding unnecessary over-supply and over-competition and also can reduce service costs by using comparative advantages of each partner which make costs cheaper.

Key Words: Strategic Alliance;Alliance Motivation;AHP;Port Alliance