Co-opetition Strategy for the Balanced Development of Busan Port

Lim, Joung-A; Ann, Ki-Myung; Rim, Il-Kyu; Lee, Sung-Yhun

Journal of Navigation and Port Research 2009;33(4):263-270.
Published online June 20, 2009.

Co-opetition Strategy for the Balanced Development of Busan Port

Joung-A Lim, Ki-Myung Ann, Il-Kyu Rim, Sung-Yhun Lee

Abstract

Busan North port is facing crisis due to the opening of the New port. The North Port and Newport are competing for a limited volume of cargoes and this competition is leading after all to price competition, lowering cargo work fee that may result in the failure of both This paper proposed the balanced development plans. which are the strategies of business tie-up and activation between the North Port and NewPort by introducing the strategy of"co-opetition" and the analysis for the success factor of co-opetition. to solve this operational problems on Busan port. It is found out that activation strategy is more successful co-opetition strategy than business tie-up strategy. The execution for the two co-opetition strategies will lead Busan Port to the balanced development CLS well as the enhanced competitiveness and will leap Busan port into global hub port as well.

Key Words: Co-opetition strategy;balanced development;factor analysis;Structural Equation Model Analysis