Visual Preference Analysis of North Port Landscapes in Busan

Yhang, Wii-Joo; Gu, Bon-A; Hyang, Yuhn, Ky

Journal of Navigation and Port Research 2008;32(3):265-269.
Published online April 30, 2008.

부산 북항 항만경관의 시각적 선호도 분석

양위주, 구본아, 윤기항

Visual Preference Analysis of North Port Landscapes in Busan

Wii-Joo Yhang, Bon-A Gu, Yuhn, Ky Hyang

Abstract

This study was to analyze the visual preference of the port landscapes for North port in Busan. Preference related variables came from Semantic Differential(SD) method and then were conducted by the factor analysis. Multiple regression was done for the relationship between the preference and factors. The result found 4 factors, including dynamics, stability, pleasantness and healthiness. Much importance was placed on dynamics among them. Therefore, building port landscapes and their image attracting viewers should consider dynamics in terms of port landscape plan and user attraction development for visual quality management.

Key Words: Port landscape;Visual preference;Semantic differential method;Marine tourism