A Study on Marketing Analysis of lncheon Container Ports

Chung, Tae-Won; Choi, Sae-Kyung

Journal of Navigation and Port Research 2007;31(3):179-186.
Published online April 30, 2007.

인천항의 마케팅 분석 및 개선방향에 관한 연구

정태원, 최세경

A Study on Marketing Analysis of lncheon Container Ports

Tae-Won Chung, Sae-Kyung Choi

Abstract

Fierce competition to attract the increasing container cargoes of north China in competitive ports has make port marketing to be desperate necessity. In this situation, port marketing of Incheon container ports is requisite conditions to leap one step. Therefore, this study aims to propose core factors for marketing strategy the feasible marketing analysis The major shows as follows. Incheon is required to adjust port tariff and handling cost by incentive policy, enhance service coming alongside the berth, increase efficiency of port handling service α1d inland transportation system.

Key Words: Marketing strategy;4P;Port marketing;Competitiveness;Incentive;Customer satisfaction

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