| 크루즈관광산업 활성화를 위한 관광경쟁력 제고방안 연구 |
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홍장원, 정병옥 |
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| A study on how to improve tourism competitiveness for the activation of cruise tourism industry - Focusing on the influence of attribute satisfaction on overall satisfaction of cruise tourists by countries - |
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Jang-Won Hong, Byeong-Ok Jeong |
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| Abstract |
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The purpose of this study is to find out how to improve tourism competitiveness of cruise harbours in Korea by analyzing tourism satisfaction level of international cruise visitors to Korea, who are increasing rapidly as Northeast Asian cruise tourism market is growing up. In this study we analyzed the factors of effects on tourism satisfaction level by Chinese visitors, Japanese visitors and English speaking visitors respectively based on the results of "International Cruise Visitor Survey 2012". The results of this study show that the individual satisfaction level of port of calling & tour schedule, immigration procedures, transportation, shopping influenced overall tourism satisfaction level by countries. It implied that those attributes should be reflected hereafter when we establish a marketing strategy for each of cruise cities. This study has a great significance in that those results suggest useful information when we make plans not only for activating cruise harbours but also for cruise tour marketing. |
| Key Words:
관광상품
Cruise Tour;Tourism Satisfaction;Cruise Harbour;Marine Tourism;Tourism Product |
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