Activation Strategy for the Ship Supply Industry at the Port of Busan

Gu*, Min Jin; Ahn**, Jinwoo; Moon, Sang Young

Journal of Navigation and Port Research 2012;36(1):141-148.
Published online February 28, 2012.

Activation Strategy for the Ship Supply Industry at the Port of Busan

Min Jin Gu*, Jinwoo Ahn**, Sang Young Moon

Abstract

This study evaluates how activation plans presented by previous research are perceived by employees in the ship supply industry by sample surveys. Another objective of this study is to also assist in the selection of effective activation plans. It is becoming more and more difficult for the Port of Busan to strengthen its competitiveness in the ship supply industry by maintaining the status quo. Much research extending the scope of research subjects in the port logistics industry indicates that the development of the port logistics industry is very important for creating new value for the Port of Busan. The results shows that improvement in the retail structure and government support had a significantly positive correlation between the importance and necessity of the ship supply industry activation.

Key Words: The port of Busan;Ship supply industry;Market structure;Firm Behavior;Service Industry