Origin/Destination and Portfolio Analysis of Sea&Air Intermodal Transportation

Kim, Yul-Seong; Hur, Yun-Su

Journal of Navigation and Port Research 2008;32(8):653-658.
Published online October 30, 2008.

해공(Sea&Air)복합운송의 유통경로 및 포트폴리오 분석

김율성, 허윤수

Origin/Destination and Portfolio Analysis of Sea&Air Intermodal Transportation

Yul-Seong Kim, Yun-Su Hur

Abstract

The demand of international intermodal transportation is continuously increasing ín accordance with a changing environment on international logistics. Under this circumstance. the Sea&Air intermodal transportation， combined by sea-based and air-based transport, has a potential growth in the future. After analyzing routes for Origin/Destination and implementing portfolio analysis. finally, this research aims to propose alternatives to create additional customers (or cargoes) for the Sea&Air transport. As a result of the analyses. China appeared to be a major customer of the Sea&Air transport in Korea because some of the Chinese areas - i.e. Qingdao, Shanghai, Weihai and Yantai - account for 88.1% of the total throughput. In general, this indicates that ít would be more efficient to establish specific strategies targeting those major areas. Excluding the four area, most of the other areαs have much less demands and are relatively unstable. The demands, growth rates and market shares especially in Vladivostok, Dandong and Tianjinxingang are on the decrease, and therefore， stable strategies seems to be appropriate than aggressive strategies for these areas.

Key Words: 동적/정적 BCG 매트릭스; Sea&Air;Intermodal transportation;Origin/Destination;Portfolio;Static/Dynamic BCG matrix