An Empirical Study on the Performance Improvement Strategy for Korean Shipping Companies by the Balance Score-card

Ahn, Ki-Myung; Um, Man-Sung; Ha, Min-Ho

Journal of Navigation and Port Research 2008;32(3):185-192.
Published online April 30, 2008.

외항선사의 성과개선 구축전략에 관한 실증연구

안기명, 엄만성, 하민호

An Empirical Study on the Performance Improvement Strategy for Korean Shipping Companies by the Balance Score-card

Ki-Myung Ahn, Man-Sung Um, Min-Ho Ha

Abstract

This paper firstly aims to classify the applicability of the Balanced Scorecard approach to Korean ocean-going shipping firms' management system. The applicability of this approach from Korean shipping firms using Balanced Scorecard will create more effective and efficient organizational performance with reflecting non-financial indexes and making a balance among missions in organization. Secondly, the paper suggests positive information and theoretical evidences to improve Korean shipping firms' management system with examining an availability of the Balanced Scorecard as one method of management tools. So these factors are analysed by structural equation model. This study provides CEO in Korean ocean-going shipping firm the guideline and availability of the Balanced Scorecard as to what kinds of factors should be considered and what is the most critical factor to adopt the BSC into their business.

Key Words: 균형성과모형(BSC); Performance improvement strategy;Balanced score card model;Learning.growth factor; Inner process factor;Customer factor;Financial factor;Factor analysis;Ranking test; Structural equation model.