| 인지모델링 기법을 활용한 항만물류산업의 성공적인 e-비즈니스 도입방안에 관한 연구 |
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이홍걸, 추봉성, 장재곤, 이철영 |
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| A Cognitive Modeling Approach for Successful Adoption of e-business in the Port-Logistics Industry |
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Hong-Girl Lee, Bong-Sung Shu, Jae-Gon Chang, Cheol-Yeong Lee |
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| Abstract |
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In order to promote e-business in port-logistics area, many studies have been conducted since then However, despite those studies related to e-business in this area, prominent achievements have not been presented, and moreover research in academic side has been very rare, comparing to that qf practical side. In this paper, we focus on factors affecting adoption of e-business in the field of port-logistics industry The purpose of this study is to find the factors which affect adoption of e-business in port logistics industry, and establish its structure, based on a cognitive modeling. To achieve the αm of this research, we framed a cognitive map with empirical data collected from port-logistics firms. And from the results of analysis， some critical points for successful adoption qf e-business in port-logistics industry were suggested. |
| Key Words:
Port-logistics industry;E-business;Cognitive modeling;AHP(Analytic hierarchy process) |
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