Assessment of Development and Operation for Maritime Leisure in Mokpo Port using SWOT&AHP

Jang, Woon-Jae; Park, Sung-Hyun; Keum, Jong-Soo

Journal of Navigation and Port Research 2005;29(8):715-721.
Published online October 31, 2005.

SWOT&AHP을 이용한 목포항 요트산업 개발과 운영 주체 평가

장운재, 박성현, 금종수

Assessment of Development and Operation for Maritime Leisure in Mokpo Port using SWOT&AHP

Woon-Jae Jang, Sung-Hyun Park, Jong-Soo Keum

Abstract

This paper proposes an evaluation model to assessment of development and operation for maritime leisure in Mokpo Port. The proposed model is combination of SWOT(Strength, Weakness, Opportunity, Threat) and AHP(Analytic Hierarchy Process) to evaluate development and operation for maritime leisure. The evaluation hierarchical structure is structured by ISM(interpretive structural modeling) and composed of five level. At the third level. It combine SWOT into the assessment system Strength and Weakness are internal factors. Opportunities and threats are external factors. There are economic and maritime leisure development in the model. There are three development and operation investment as Third-Sector, company, local organization. According to the results, the participants perceive prefer to strength and opportunity and found that the priority for the development and operation for maritime leisure of Third-Sector.

Key Words: Maritime Leisure;Third-Sector;ISM(interpretive structural modeling);SWOT(Strength;Weakness;Opportunity;Threat);AHP(analytic hierarchy processing)