An Empirical Analysis of Orientation Relationship of Korean Freight Forwarders with Chinese Forwarders

Cho, Sam-Hyun,

Journal of Navigation and Port Research 2004;28(8):699-707.
Published online October 31, 2004.

한국운송주선업체의 중국업체에 대한 관계지향성 인식에 관한 연구

조삼현

An Empirical Analysis of Orientation Relationship of Korean Freight Forwarders with Chinese Forwarders

Sam-Hyun, Cho

Abstract

The purpose of this paper is to conduct an empirical analysis in order to how cooperative relationships such as joint venture, management cooperation and agency contracts affect the business performance of Korean freight forwarders. In order to fulfill the paper objective, this paper examines the roles of freight forwarders and business environment of Chinese markets.

Key Words: Freight forwarders;Chinese Market;Relationship marketing;Orientation Relationship;Structural Equation Modeling

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