A Study on the role of port operation organizations for the development of a region port

Kwon, Se-Min; Pak, Ji-Yeong; Jung, Hyun-Jae; Ying-Wang,; Yeo, Gi-Tae

Journal of Navigation and Port Research 2011;35(5):439-444.
Published online June 30, 2011.

지역항만 발전을 위한 항만운영기관의 역할에 관한 연구

권세민, 박지영, 정현재, 왕영, 여기태

A Study on the role of port operation organizations for the development of a region port

Se-Min Kwon, Ji-Yeong Pak, Hyun-Jae Jung, Ying-Wang, Gi-Tae Yeo

Abstract

This study is aimed to extract the key role of port operation organizations for the development of region ports and identify the operating efficiency priorities of three ports such as Busan, Incheon and UIsan port operated by PA(port authority). The Factor Analysis(FA) and Fuzzy Method were used as the analysis methodes. As an important role of port authority and regional maritime affairs & port office, thirteen sub-evaluation factors and four top-level evaluation factors were selected using the FA. Among the top-level evaluation factors i.e. 'port security, information management', service for regional society and customers', 'port marketing' and 'customer attraction', the most important factor was identified as 'port marketing'. The total port efficiency was evaluated using these factors and Fuzzy Method. As a result, Busan ranked 1st, followed by Incheon and Ulsan.

Key Words: 항만공사(PA); the role of port operation organization;port authority(PA);customer service;port marketing;Factor Analysis;Fuzzy Method