A Study on Global Strategy for Korean International Express Companies

Ahn, Ki-Myung; Kim, Myung-Jae; Kwon, Oh-Sung

Journal of Navigation and Port Research 2011;35(3):271-279.
Published online April 30, 2011.

우리나라 國際特送業體의 글로벌 戰略에 관한 硏究

안기명, 김명재, 권오성

A Study on Global Strategy for Korean International Express Companies

Ki-Myung Ahn, Myung-Jae Kim, Oh-Sung Kwon

Abstract

This study aims at searching the global strategy which can raise the competitive power of IEC(International Express Companies) in Korea analyzing and coping with the international express companies and global factor of promotion. The global strategy varialbe for IEC- invigorating in korea is composed with nine variables which is M&A strategy , Intergrated logistics enterprise strategy, Globalized alliance strategy, SCM stratege, the third party operating strategy, Total logistic operating system strategy, Differentiated service providing strategy, Phased market entry strategy, Core capability strengthen strategy. According to the result of study, the global strategy influence for the nature of international express company's and increasing competitiveness is depend on specialization strategy and using scale of economy for globalization strategy.

Key Words: International Express Companies(IEC);Global Factor of Promotion;Global Strategy;Improvement Effect of IEC Competitiveness;Factor Analysis;Ranking Test;Structural Equation Model.